Social Media Marketing: Nurturing Your Content & Followers

Social media is all the craze today. No modern company will be able to be successful without a social presence. However, for this to happen, you need to create content for your audience. That way, they’ll become fans of your brand, turning them into your loyal customers.

This article will guide you through creating content that works for your audience.

Understanding Social Media Marketing 

However, before we delve into the tips, we should understand how works. That’s because many don’t truly understand the purpose of it.

The thing is, social media isn’t a place for sales. According to WebFX, the average conversion rate in social media is only 0.71%. Just think about it. Do you go to social media to buy something?

Probably not! That’s because you’re far more interested in how your friends, family, and favorite celebrities are doing! So why do so many companies put thousands of dollars into their social media profiles?

Well, that’s because social media is excellent for building brand awareness. And that’s the primary goal for you. You should try to reach as many people as possible. Then you can later convert them to email subscribers where you’ll be able to get them to buy from you.

5 Tips to Nurture Your Social Media Audience

Regarding your social media accounts, you will need to give people a reason to follow you. Most of the time, the reason will be to get good content. And to make sure your followers want to follow you, you should implement the following tips:

#1 – Engage With Your Audience

Social media isn’t a set-it-and-forget-it solution. While you can automate many aspects like content scheduling and creation, your account shouldn’t lose any human touch. If it does, people will unfollow you!

Instead of doing that, make sure you engage with your audience daily. Be sure to answer messages and comments. That way, your audience will stay engaged and comment even more.

Remember, the more engagement you have, the better reach you will get.

#2 – Provide Value Through Education

While lifestyle photos are great for making potential customers associate your product with their lifestyle, you shouldn’t have them as your only content. Instead, you should try to give your followers more value by educating them.

That way, they’ll get a lot from you, making them want to buy more from you. And if you think you cannot create educational content, then you’re wrong! There’s something to learn in any niche! All you have to do is get creative.

#3 – Provide Consistent Content

The advice stays the same whether you’re on Facebook, Instagram, TikTok, or any other social media channel. Consistency is key to a well-performing social media page.

Not only do social media platforms give you a boost in visibility, but there are more benefits. Here are a couple of them:

• You’ll have a higher chance of getting viral posts! Since you’re uploading more content, you will likely get a viral post sooner. And once you get it, many people will become aware of your brand.
• And secondly, since you’re posting content regularly, your most loyal fans will engage as soon as you upload a new post, which will help you boost first-hour engagement, which is extremely important for post visibility.

Whatever you try to do, make sure you create consistent content. While it might take more time, you’ll be well rewarded for it!

#4 – Repost Your Fans Content

Would you like to know how to get new, fresh content without effort? Well, that’s by reposting your fans’ content! And that’s great for both parties:

• First, you won’t have to create any new content for it! Plus, when you repost content, you’ll build trust as your fans can see your fans using your products.
• And for your fans, they get the added benefit of getting some exposure for their social media accounts!

Whenever you see some content tagged by you, download it and repost it to your social media account.

#5 – Stay Authentic

Nowadays, people don’t like corporate talk too much. They don’t find it trustworthy! So instead of doing that, it’s best if you show your face and share content that is authentic to you. That way, people will know who is behind the company and trust you more.

Stay authentic, and more people will become fans of your brand.

Conclusion

Those were the five tips for nurturing your social media audience. Social media may not be a place to sell things, but you can use your content to attract more potential customers.

Provide new information to your audience and give them a reason to keep following you. Soon, you’ll expand your followers and improve your social media sales.

(Contributed by Andreas Ojala & Hermes Fang)