Redirect Customers to Mobile Devices: The Best Strategies

Several platforms are available for potential customers to shop from an online store. However, most shoppers find it more convenient to use their mobile devices. Many website visitors tend to abandon their cart if shopping on their mobile devices is too strenuous.

Therefore, it is crucial to make your e-commerce website function well on mobile and find the best ways to redirect your customers to mobile. This guide will explain how you can redirect your shoppers to make a purchase using their mobile devices.

Redirecting shoppers to use their mobile devices involves you upgrading your website to function properly on mobile devices. These are four ways to make your store’s website function well on mobile.

1. Make Payment Easy

If customers leave your website because of payment issues, it’s time to improve your website’s mobile version. Make the payment process much simpler for your customers. Many customers complain that websites require them to enter particular information and details that are very difficult to complete in the limited space of a mobile device.

Therefore, you must provide room for any information you require from your customer. The mobile interface must be able to take as many details as you may need.

Additionally, many e-commerce stores do not offer a variety of payment options, which causes shoppers to quit their carts just before checking out even though they were certain to buy your product. Shoplazza offers various payment options, which you can integrate with your store. This will help customers choose the one that is most convenient for them.

2. Make Text and Images Clear Without Having to Zoom

It can be very frustrating if customers find it challenging to understand the content and photos on your website. Google will mark your website as not user-friendly if its visual elements are difficult to see without zooming or scrolling. Your customers won’t be eager to make purchases from a site like this.

Remember that a mobile device has a smaller screen and a narrower view. Customers want to be sure they choose the proper goods before purchasing. Due to unclear visuals and unclear writing, it is difficult to understand the product if the buyer is not already aware of its specifics.

3. Reduce  Loading Times & Increase Navigation

Nobody wants to browse a website with poorly loaded pages. Customers may become frustrated with your site and switch to a quicker one if your mobile page speeds are too slow. A slow page can negatively affect conversion rates both on mobile and desktop.

Ideally, your pages ought to load within one second. Although that is the target page load time set by Google’s developers, the actual time it takes for a mobile device to load a web page ranges from 8 to 48 seconds. Aim to keep your page’s loading time for mobile devices under 4 seconds.

Shoppers frequently express frustration when the navigation between screens is slow. They find it frustrating that they can’t just move on to the next screen. Additionally, finding coupons and deals on your website shouldn’t be difficult. Navigation buttons and instructions should be crystal obvious and straightforward to follow, so customers won’t find navigation difficult.

4. Eliminate Security Fears

Customers are concerned about the security of their data and personal information. This barrier prevents customers from making purchases from online stores. You must emphasize your safety history as an e-commerce website.

The majority of e-commerce websites ignore the significance of displaying security features. Customers are discouraged from shopping with you as a result of this. They will likely make purchases if you comply with basic security requirements and make them evident on checkout pages.

An SSL certificate, which adds HTTPS to your website URL, is one of the most important things you’ll need to install to secure your online store and give customers confidence when making purchases. It is one of the top ways to show visitors that your website is reliable and safe.

Conclusion

Customers tend to leave your website without buying anything if there are flaws in the mobile version of your website. Look for any of these flaws described above on your website; if you find any, it’s time to optimize your store for mobile use.

Mobile has undoubtedly improved audience reach, but doing it correctly ensures effective conversions. Optimizing your website for different mobile devices makes purchasing from your website easier.

(Contributed by Ayotomiwa Omotosho & Hermes Fang)