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In today’s complex world, it is no longer enough to measure the results of your campaigns in terms of performance based on cost per click, lead, or add to cart. Without context, this data doesn’t mean much. Your company’s revenue is a result of a multitude of touch points throughout the customer journey, and you should track the resulting data to accurately attribute results.
If you have a product or service that can be sold online, then you need ecommerce marketing. Our team of strategists and analysts will help you communicate your value to a wide audience, increase sales by creating a buyer persona, and define a series of steps for converting site visitors into purchasers. Through the use of the latest marketing strategies and technology, we design digital strategies that generate leads and increase revenue. We also help protect your brand perception through optimization, monitoring, and analysis.
Multi-touch attribution simplifies this complex process by allowing you to quickly measure return on marketing investment, using real-time view of the customer journey. This enables you to identify the incremental performance of every traffic source, based on its role in the journey, so you can give credit accurately and allocate budgets accordingly.
Marketing eCommerce attribution is the process of assigning credit to the various marketing touchpoints in a campaign. Each marketing avenue should be identified so that you know where your best leads and sales are coming from. Marketers need to be accountable for their campaigns and it starts with knowing which customer attribute (location, gender etc.) and which marketing activity (website landing page, piece of content, offer) actually influenced a lead or sale. Doing this analysis will enable marketers to spend their budgets more efficiently.
Marketing attribution will open your eyes to what is working and what isn’t. You will be able to determine if each traffic source, paid and organic, is producing value and which ones aren’t by far most of the time.”
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