How to do Mobile SEO for your eCommerce Store

Did you know that the number of mobile phone users worldwide today has surpassed six billion and is also forecasted to grow further in the coming years? This explosive number of users has made e-commerce businesses focus more on mobile SEO to optimize their websites for mobile users.

If you want mobile users to engage with and buy from your online store on Shoplazza or Wix, you must use mobile search engine optimization.

What is Mobile SEO?

Mobile SEO optimizes your business website to operate well and look good on a mobile device. It combines a website’s search engine optimization with proper viewing on mobile devices. It focuses on optimizing your website pages to improve the users’ experience with your site using a mobile device.

Mobile SEO is critical to every business, as a lack of it leads to less engagement on your site and also creates a bad impression on your audience. To prevent this, you must optimize your site to be mobile-friendly.

1. Improve the Load Time

Users searching for information on mobile devices often expect a fast response. The time it takes for a site to load is an essential aspect of the user experience on mobile. If your site takes too long to load, most prospective customers won’t wait for it to load.

To prevent losing audiences and leads, you must optimize your site’s load time to meet mobile users’ standards. A tool to help solve this problem is Google PageSpeed Insights. This tool enables you to see information regarding your site’s load speed and how to optimize it. It also measures your site’s overall performance and areas that need improvement.

2. Create a separate mobile URL

Businesses that optimize their websites for mobile users tend to create separate URLs for mobile devices called “parallel sites. It is helpful for mobile SEO because a parallel site allows you to create a smooth and personalized experience for audiences viewing your site on mobile devices. This site also allows you to create and reformat your websites specifically for mobile users so they can have a smooth experience on your site.

3. Mobile-screen-friendly designs

Optimizing your website for mobile users who navigate their screens with thumbs and fingers is very important. Ensure your website’s buttons are the right size and should not be in the way users scroll up or down a page. Doing this will make it easy for your audience to navigate your site and increase your engagement rates.

4. Optimize pop-ups

Pop-ups effectively show your audience an action you would like them to engage in. It could be to sign up for an account, register emails, or show them a product they might be interested in buying. Pop-ups can be triggered when users scroll to a point on a page or when they enter a page on a site.

However, it can be an issue if pop-ups are not optimized for mobile users. For example, if pop-ups are tricky to get rid of or show up too often, it might frustrate users and cause them to abandon your site. Ensure they are optimized for mobile users by ensuring they don’t cover important information that can be easily removed.

5. Adopt the use of responsive design

Responsive design is an essential factor in a mobile-friendly website. It helps your audience quickly read and browse your site without getting lost in your content. A responsive design makes your website adapt to any mobile device your audience uses, thereby providing the audience with a great experience.

6. Focus on user experience

Improving your mobile SEO means focusing on all aspects that lead to a smooth user experience on your site. This includes making your font legible and arranging text, so users don’t have to scroll horizontally when reading sentences. It also involves making your call to action button visible to customers on your site, which brings them closer to conversion.

Conclusion

Mobile SEO should be a priority for eCommerce websites as it helps drive your store’s traffic and keeps your business relevant online. If you are unsure how to make it work, Shoplazza can help you. You can rely on our experience to help you create a mobile SEO strategy that will attract mobile users and help your business grow.

(Contributed by Oluwafemi Adedeji & Hermes Fang)